Arka Fashion Week 2024
For Arka Fashion Week Summer ’24, I developed an event identity that connected contemporary fashion with Bangladeshi craft and cultural expression. I created the core concept, graphic system, campaign language, and applications across digital media, print, signage, and the event environment.
Role: Brand & Experience Designer
Focus: Event Identity, Social Media, Campaign Design, Environmental Graphics
Drawing from expressionist art and Tangail Tant motifs,
I created a layered “graphic sandwich” of contrasting forms, colours, and cultural references. I adapted the system across promotional and on-site communication, while using colour to distinguish teams and help visitors identify different event zones.
