Hope
I developed the identity for Hope, an Australian-based international charity dedicated to protecting vulnerable animals and challenging the systems that enable cruelty.
I used soft forms and uplifting colours to create an approachable visual language that reflects the warmth, hope, and positive spirit animals bring into the world.
Role: Brand & Communication Designer
Focus: Identity, Visual System, Advocacy Communication
The foundation takes its name from Hope, a critically injured rescue kitten whose life could not be saved. Her story became the beginning of a continued effort to help other animals like her.
I transformed Hope’s final image into an emblem of a cat resting peacefully, expressing the belief that every animal deserves a life of dignity, safety, and comfort.
