Arka Fashion Week 2024
Arka Fashion Week Summer ’24 needed an identity that could move from campaign communications into a busy live-event environment. Inspired by expressionist art and Tangail Tant, I developed a flexible system of layered forms, motifs, and colour-coded elements. On site, the colours distinguished teams and zones, helping the identity function as both visual expression and spatial orientation.
Role — Brand & Experience Designer
Focus — Event Identity, Environmental Graphics, On-site Communications, Zone Coding
The identity moved from campaign graphics into the event environment, appearing across digital communications, on-site graphics, and event collateral. Distinct colours identified teams and zones, allowing the visual system to organize the experience as well as express the brand.
