Ishaan Strategy Consulting
Ishaan is a brand strategy consultancy built around clarity, direction, and trust. I developed a bold, minimal identity with a restrained blue-and-white palette, creating a confident and contemporary system that extends across reports, presentations, digital communication, and branded touchpoints.
Role – Brand Designer
Focus – Identity, Visual System
The name “Ishaan” comes from the Bengali ঈশান, denoting the North-East direction in Vastu Shastra—often linked to peace, prosperity, and positive energy.
This idea is translated into the logomark through a play on the character “ঈ”, forming a subtle north-east pointing arrow.
The compact mark can appear in full or expand into cropped geometric forms, creating a flexible secondary language for presentations, publications, and branded communication.
