Bengal Wellbeing

Bengal Wellbeing was conceived as a holistic brand experience, extending from identity into space.
The identity draws from a seed form—symbolizing growth and possibility—translated into a “W” logomark and a flexible graphic system.

This language continues into the wellbeing centre, where soft materials like travertine and light wood create a calm foundation, complemented by controlled bursts of color for emphasis.
The overall environment is designed to feel relaxing, hopeful, and positive.

Role — Brand & Experience Designer
Focus — Identity System, Spatial Experience, Material & Visual Language