Arka Fashion Week 2024
The event identity for Arka Fashion Week Summer ’24 was developed through an understanding of contemporary fashion trends, fused with elements of cultural identity.
Drawing from expressionist art, a dynamic visual language was created, characterized by a “graphic sandwich” of juxtaposed forms, layered elements, and motifs inspired by Tangail Tant of Bangladesh. The system captures the energy of fashion, art, and summer, applied across digital, print, and physical media.
Role — Visual Designer
Focus — Event Identity, Visual System, Campaign Design
The graphic language extends seamlessly across digital platforms, on-site communications, and event collateral, maintaining consistency throughout the experience.
The vibrant color palette also serves a functional role, helping distinguish teams and identify different zones within the event.
