Bengal Wellbeing
I developed Bengal Wellbeing as a holistic brand experience extending from identity into space.
The identity begins with a seed form representing growth and possibility. I translated this into a “W” logomark and a flexible graphic system that carries the same sense of optimism across the brand’s communication.
Role: Brand & Spatial Experience Designer
Focus: Identity System, Spatial Experience, Material & Visual Language
I continued the visual language throughout the wellbeing centre, using travertine, light wood, soft finishes, and controlled moments of colour to create a calm foundation.
By connecting the identity with materials, colour, and spatial details, I shaped an environment that feels relaxing, hopeful, and positive.
