Ishaan
A clean and bold identity for Ishaan, a brand strategy firm built on clarity and trust.
The system is minimal and modern, with a strong logomark that evolves into secondary elements, ensuring consistency across all touchpoints.
Role – Brand Designer
Focus – Identity, Visual System
The name “Ishaan” comes from the Bengali ঈশান, denoting the North-East direction in Vastu Shastra—often linked to peace, prosperity, and positive energy.
This idea is translated into the logomark through a play on the character “ঈ”, forming a subtle north-east pointing arrow.
