Hope
Hope TKF Animal Welfare Foundation is a values-driven, Australian-based international charity dedicated to protecting vulnerable animals and challenging the systems that enable cruelty.
The identity embraces soft forms and uplifting colors, reflecting the warmth and positive spirit animals bring into the world.
Role — Brand & Communication Designer
Focus — Identity, Visual System, Storytelling
The foundation takes its name from Hope, a critically injured rescue kitten whose life could not be saved.
Her story marked the beginning of a continued effort to help others like her.
Her final image was transformed into an emblem of a cat resting in peace, symbolizing the belief that every animal deserves a life of dignity and comfort.
