Arka Fashion Week 2024
Arka Fashion Week Summer ’24 needed a campaign identity that could connect contemporary fashion with Bangladeshi craft. Drawing from expressionist art and the geometric motifs of Tangail Tant, I developed a layered visual system of saturated gradients, textile-inspired forms, and bold typography. The system adapted across social media, posters, artist announcements, print collateral, and the live event while remaining consistently recognizable.
Role — Brand & Visual Designer
Focus — Event Identity, Visual System, Campaign Design
The graphic language extends seamlessly across digital platforms, on-site communications, and event collateral, maintaining consistency throughout the experience.
The vibrant color palette also serves a functional role, helping distinguish teams and identify different zones within the event.
